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Archive: Oct 2011

Qantas: The ‘Unliking’ of an Australian Icon

The last 48 hours in Australia has seen a social media storm unlike anything this country has seen before. It may just be the ‘Unliking of Qantas’. This article is not an opinion piece on the Qantas grounding or industrial action, nor on how the company, Alan Joyce (CEO) or unions have handled the situation. […]

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10 Questions You Must Ask When Developing a Social Media Policy

I’ve just read some interesting research by DLA Piper on the challenges being faced by employers with their employees use of social media. With the changes occurring in social media at such a rapid pace, workplaces are hard pressed to keep their policies in line with these changes. If you are in the process of […]

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Australian Wedding Industry Missing Out on Social Media

With 62% of Australian internet users using social media (Sensis Report May 2011)** it would make sense for the businesses that serve these consumers to also be on social media. The same Sensis Social Media Report** showed that only 14% of small businesses and 25% of medium sized business in Australia, use social media. What […]

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iRemember: Steve Jobs (1955 – 2011)

Apple have just announced the passing of Steve Jobs (1955 – 2011). This man founded two hugely successful businesses that have changed the face of technology and the way the world works. He was an inspirational leader and a visionary of the highest order. The Board of Apple have said the following: We are deeply […]

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From the Ground Up: Can Small Business Access the Power of Social Media?

I was interviewed yesterday for Nett Magazine, a hard copy and online magazine for small business advice. I was asked “Is Facebook a waste of time for businesses?”. Now being a social media specialist, my answer of course was no, but it got me thinking about ways in which small business can access social media […]

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