Archive: May 2012

The Psychology of Social Media for Business

Social Media requires a mindset that is different to traditional marketing principles.  Many businesses are doing social media, few are doing it well. There are some mindsets that are useful when approaching social media, particularly for small to medium sized business. Unless you have a large advertising budget that social media can ride on the […]

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Pinterest for Business: Will it work for your business?

This article was originally published on www.nett.com.au. Have you joined the latest social media kid on the block? Pinterest is a flashy new platform that allows users to create pin boards, share images and even sell products online. With more than 9000% growth in the last few months and boasting 18.7 million users (according to […]

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Managing Negative Criticism on Social Media: Connecting Up 2012

Ever wondered how to manage negative criticism on social media? That’s what we talked about at Connecting Up 2012. Connecting Up have done such a great job of sharing the content and the outcomes! Check them out here. In the shadows of Googleplex (what better place to hold a technology conference) and by the stunning Sydney […]

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Google+ Not Giving Up Without A Fight: The New Features Of Google+

It’s common knowledge that Google+ is currently failing in dislodging Facebook from its lofty position on top of the social media ladder. When was the last time you went back? I have to admit, it has been a while for me. While the company claimed in its official blog that there are more than 170 million […]

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