We have a blog. Most businesses using social media successfully do. I will admit to sometimes taking a little break and not publishing content as often as we should. My latest reason (read excuse) is that I have just had a baby:)
Today, LinkedIn turned on new functionality on my profile: called Publishing. This nifty little tool allows me to post a mini blog to my LinkedIn profile. These posts can be searched, shared, commented on and followed. They have all the functionality of a blog. This great new feature will help you to establish yourself as a thought leader in your field, on the world’s largest professional networking site.
We did a little test run this morning and this is what it looks like. The functionality includes:
Traditional desktop text editing tools like bold, italic, underline, strikethrough
- Uploading an image
- Formatting to create headings and highlighted text
- Ability to hyperlink text
- Like, comment and share features
- Full social sharing capability to Facebook, Twitter, Google+ and LinkedIn
- Analytics and statistics of engagement
This is a great new feature for LinkedIn and we encourage you to try it out in your business!