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Category Archive: Australia

JB Low Fi: Reputation Management gone wrong on Social Media

Every day we see ‘social media crises’ unfold on social media and spill into mainstream media. How a company deals with reputation management is critical to their brand and their ongoing customer loyalty or lack thereof. Today it is JB HiFi’s turn. This morning a large Australian electronics chain is in damage control after one of […]

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Don’t be Quirky! 7 Tips to Avoid a Social Media Crisis in Your Small Business

Usually I am helping businesses to plan for or deal with a social media crisis. Recently I found myself involved with one from the consumer side. It was a very quirky response to a very common social media occurrence. Here are 5 key learnings for other businesses! Often small businesses don’t think they will face a social […]

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New Layout for Facebook Business Pages

Has the new layout rolled out on your Facebook business page yet? It seems many pages in Australia got the new layout today. You can find out by going to your page on your desktop computer and if the change is available to you, you will see the notification pop up. You have a choice. […]

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Facebook Features: Fancy functionality!

Since Facebook floated, the new releases of fancy functionality are arriving in a pretty steady way. We have read about some features and discovered some ourselves, but here is a run down of 5 features you might not yet know about! 1. Promoted Posts Expand their Reach Have you been using promoted posts? We love […]

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Managing Negative Criticism on Social Media: Connecting Up 2012

Ever wondered how to manage negative criticism on social media? That’s what we talked about at Connecting Up 2012. Connecting Up have done such a great job of sharing the content and the outcomes! Check them out here. In the shadows of Googleplex (what better place to hold a technology conference) and by the stunning Sydney […]

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Social Media as a Subtle Art; the psychology behind making it work

The psychology of social media and making social media work in your business, is a very subtle art. This week I am speaking at Short Takes in Sydney on this very interesting topic and one that I keep bumping up against in businesses that I work with. Many businesses want to jump into social media […]

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7 Things Financial Services Should Know About Social Media

A recent study of 50 financial institutions use of social media by assentium.com has found that “most had developed ‘amateurish’ social media strategies, were ‘hibernating’ on Facebook and displaying ‘tokenism attitudes’ to Twitter and YouTube.” This is certainly the case for most financial institutions and financial services firms in Australia. This traditionally conservative sector is […]

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Brand’Em Acts of Kindness

This article was originally written for and published on Nett.com.au How do you delight your customers without looking like a brand trying too hard? I’ve seen a few campaigns lately where a business will ‘randomly’ surprise a customer (and film it of course!) and then call it a random act of kindness and plaster it […]

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