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Category Archive: LinkedIn

Too Busy to Blog? Try LinkedIn Publishing

We have a blog. Most businesses using social media successfully do. I will admit to sometimes taking a little break and not publishing content as often as we should. My latest reason (read excuse) is that I have just had a baby:) Today, LinkedIn turned on new functionality on my profile: called Publishing. This nifty […]

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LinkedIn Company Profile: The Low Hanging Fruit

This article was originally written for Nett Magazine. So many businesses are fixated on Facebook (as some rightly should be) and yet they still don’t have a LinkedIn Company Page. They are missing out on a big opportunity. LinkedIn launched its Company Page service last year and it now has a new look. This gives […]

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3 LinkedIn Company Profile Strategies

LinkedIn has more than 147 million members who are all there for professional reasons. Unlike Facebook or Twitter where you have to be far more strategic to connect with people professionally, on LinkedIn it is why people are there. They expect to be contacted for business purposes. Many B2B businesses or companies are still not […]

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7 Things Financial Services Should Know About Social Media

A recent study of 50 financial institutions use of social media by assentium.com has found that “most had developed ‘amateurish’ social media strategies, were ‘hibernating’ on Facebook and displaying ‘tokenism attitudes’ to Twitter and YouTube.” This is certainly the case for most financial institutions and financial services firms in Australia. This traditionally conservative sector is […]

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A New Year: How to Review Your Social Media Strategy

Happy New Year! Some of you, you will have had your social media strategy in place for a number of years now and have regularly reviewed, updated and tweaked the strategy to provide you with the business objectives you originally set. For others, you may have fallen in to social media or only started in […]

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Australian Wedding Industry Missing Out on Social Media

With 62% of Australian internet users using social media (Sensis Report May 2011)** it would make sense for the businesses that serve these consumers to also be on social media. The same Sensis Social Media Report** showed that only 14% of small businesses and 25% of medium sized business in Australia, use social media. What […]

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Top 3 Tips for When to Post

Have you found a forumla that works on times of day to post? Do you know when you get the most interaction and engagement with your posts? This can be a tricky thing to figure out and it is largely dependant on your audience. This can be impacted by factors such as age, whether they […]

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Top 3 Tips for Using LinkedIn for Sales

Do you have a personal LinkedIn profile and wonder how you can use that for increasing sales in your business? Well LinkedIn have taken the logical step and created company profiles on their platform. This is a great way to engage your customers, even if you don’t know them personally. Here are the top 3 […]

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