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Category Archive: Social media Policy

Don’t be Quirky! 7 Tips to Avoid a Social Media Crisis in Your Small Business

Usually I am helping businesses to plan for or deal with a social media crisis. Recently I found myself involved with one from the consumer side. It was a very quirky response to a very common social media occurrence. Here are 5 key learnings for other businesses! Often small businesses don’t think they will face a social […]

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Fundraising on Social Media

I recently ran two webinars for Connecting Up on Fundraising with Social Media. They were both sold out events, proving how popular this topic is for not-for-profits. Whilst I burst a few bubbles and myths about how ‘easy’ it is to raise large sums from social media, we covered many strategies to enhance donor relationships and lead people […]

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Managing Negative Criticism on Social Media: Connecting Up 2012

Ever wondered how to manage negative criticism on social media? That’s what we talked about at Connecting Up 2012. Connecting Up have done such a great job of sharing the content and the outcomes! Check them out here. In the shadows of Googleplex (what better place to hold a technology conference) and by the stunning Sydney […]

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Why You Should INSource not OUTSource Your Social Media

Outsourcing of social media has long been a debate in the digital and marketing world. Some agencies build their entire business model on being an outsourcing provider for social media and advocate and promote their ability to do all social strategy and implementation. Social Mediology, in fact, started out this way. After years of experience […]

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A New Year: How to Review Your Social Media Strategy

Happy New Year! Some of you, you will have had your social media strategy in place for a number of years now and have regularly reviewed, updated and tweaked the strategy to provide you with the business objectives you originally set. For others, you may have fallen in to social media or only started in […]

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Qantas the Sequel: The re re re re retweet

The grounding of the Qantas fleet on the 29th October was a PR disaster for Qantas of the grandest scale! Today, Qantas tried to beat their record negative sentiment, and succeeded! But is it all negative? Could this be a clever campaign to link Qantas and Luxury? Could the laughs at their expense turn some […]

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10 Questions You Must Ask When Developing a Social Media Policy

I’ve just read some interesting research by DLA Piper on the challenges being faced by employers with their employees use of social media. With the changes occurring in social media at such a rapid pace, workplaces are hard pressed to keep their policies in line with these changes. If you are in the process of […]

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From the Ground Up: Can Small Business Access the Power of Social Media?

I was interviewed yesterday for Nett Magazine, a hard copy and online magazine for small business advice. I was asked “Is Facebook a waste of time for businesses?”. Now being a social media specialist, my answer of course was no, but it got me thinking about ways in which small business can access social media […]

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