Category Archive: Social Media Strategy

Integrating Feedly and Buffer for a Powerful Content Strategy

Integrating Buffer and Feedly

In this Helpful Hint video we will cover how to integrate Feedly and Buffer for a powerful content strategy. There are a couple of things to note. Feedly Feedly is a place to set up your content aggregation system. You add RSS feeds from all the top blogs and websites in your industry, create folders based […]

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9 Tools and Apps to Transform your Social Media

9 Social Media Tools

These simple social media tools are all free or low cost and will give you the edge when creating good quality content and customer experiences. Social media can drain a lot of time from your business if it is not done strategically, efficiently and effectively. In our work with small to medium sized businesses and […]

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JB Low Fi: Reputation Management gone wrong on Social Media

Every day we see ‘social media crises’ unfold on social media and spill into mainstream media. How a company deals with reputation management is critical to their brand and their ongoing customer loyalty or lack thereof. Today it is JB HiFi’s turn. This morning a large Australian electronics chain is in damage control after one of […]

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Blog for Business: the why and the how

Why Should I Have a Blog for Business? A blog is a great tool to build relationships and increase the profile and reach for your business. Here are some of the key reasons why you should blog for business: Add value to your current customers and potential customers. If you write in a succinct, professional […]

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4 Must-know Social Media Principles for Fundraising

This blog was originally written for Connecting Up as part of the 6 week social media bootcamp. Competition for the fundraising dollar is tough. Not a day goes by where people aren’t asked for money from a not-for-profit whether it’s at the supermarket, by phone, in their inbox or their letterbox. So how do you ‘make the ask’ […]

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New Layout for Facebook Business Pages

Has the new layout rolled out on your Facebook business page yet? It seems many pages in Australia got the new layout today. You can find out by going to your page on your desktop computer and if the change is available to you, you will see the notification pop up. You have a choice. […]

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LinkedIn Company Profile: The Low Hanging Fruit

This article was originally written for Nett Magazine. So many businesses are fixated on Facebook (as some rightly should be) and yet they still don’t have a LinkedIn Company Page. They are missing out on a big opportunity. LinkedIn launched its Company Page service last year and it now has a new look. This gives […]

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Facebook Changes: Graph Search and what it means for your business

Changes are afoot again at Facebook headquarters as they chase after a piece of the Google search pie! Let’s look at the changes and what they mean for your business social media strategy. After a few months of being quiet on the blogging front, we are re-starting in 2013 with renewed enthusiasm, bringing you the […]

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