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Category Archive: Statistics

9 Tools and Apps to Transform your Social Media

9 Social Media Tools

These simple social media tools are all free or low cost and will give you the edge when creating good quality content and customer experiences. Social media can drain a lot of time from your business if it is not done strategically, efficiently and effectively. In our work with small to medium sized businesses and […]

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7 Things Financial Services Should Know About Social Media

A recent study of 50 financial institutions use of social media by assentium.com has found that “most had developed ‘amateurish’ social media strategies, were ‘hibernating’ on Facebook and displaying ‘tokenism attitudes’ to Twitter and YouTube.” This is certainly the case for most financial institutions and financial services firms in Australia. This traditionally conservative sector is […]

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5 Ways to Boost Your Brand using Pinterest

You may have heard of the two-year old Pinterest as a fun scrap-booking type site, but have you thought about how you can use Pinterest to effectively promote your brand? This little known platform is starting to make big waves, driving more traffic to retail sites than Google+. Pinterest certainly is Pinteresting and proving to […]

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Facebook Timeline Requires Radical Changes to How You Market

Over the Christmas break, whilst you were sipping margaritas and eating mince pies, we got in and really tested the new Facebook Timeline and discovered some shocking facts. What you are about to read turns most of what social media experts teach, on how to use Facebook as a marketing tool, on its head. What […]

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Qantas: The ‘Unliking’ of an Australian Icon

The last 48 hours in Australia has seen a social media storm unlike anything this country has seen before. It may just be the ‘Unliking of Qantas’. This article is not an opinion piece on the Qantas grounding or industrial action, nor on how the company, Alan Joyce (CEO) or unions have handled the situation. […]

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Australian Wedding Industry Missing Out on Social Media

With 62% of Australian internet users using social media (Sensis Report May 2011)** it would make sense for the businesses that serve these consumers to also be on social media. The same Sensis Social Media Report** showed that only 14% of small businesses and 25% of medium sized business in Australia, use social media. What […]

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Social Media Statistics: An Australian Context

Working in social media in Australia is like being in an outpost in the wild wild west. Most articles, blogs and statistics that you see come from the USA or sometimes the UK and there is little useful data to be found on what companies are doing in Australia. This is largely due to the […]

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