It’s not just a pretty face, it’s a Rich Pin: understanding the changes to Pinterest

Pinterest Business Profiles

Pinterest Business Profiles

This article was written by Kate vanderVoort in May 2013 for an in-house magazine. Many businesses have still not implemented the changes, so we are posting here as a simple guide.

Nothing happens more frequently in social media than changes to the way social platforms work. They change even more frequently than sports stars blurting out inappropriate comments and causing a ruckus!

The latest changes to occur are on the fledgling platform, Pinterest. These recent changes make the platform far more relevant to businesses and it is now easier to directly tie your pins to your business.

Pinterest now has Business Profiles and a New Look. If you haven’t embarked on the Pinterest journey yet, then when you do register, make sure it is as a business account and you will automatically get the new look.

If you have set up your business as an individual, you can convert it to a business profile very easily. And getting the ‘new look’ is as easy as switching over.

Here is what you need to know about using Pinterest business pages and the new changes:

1. Verify your account: verifying your account shows that you are an established and credible business. This is the only way to hyperlink to your website from your Pinterest profile and it demonstrates that your website is the correct site for your business.

The easiest way to do this is to upload a simple HTML file to your website. Step by step instructions can be found here.

2. Customise ‘Pin it’ buttons: the two most used Pinterest widgets for websites are ‘Pin it” and ‘Follow’. The ‘Follow’ button is customizable to include your business name or any other call to action. You can also customize widgets to display boards and profiles on your website. It is all very intuitive and the customization page can be found here.

3. Analyze and track success: Pinterest has leaped ahead of Twitter by introducing analytics. They are still in fairly basic form, however they do show you metrics for pins, pinners, repins, repiners, impressions, reach, clicks and visitors. This is certainly enough to give you an indication of whether your pinning efforts are bearing any fruit or meeting any of your social media objectives.

4. Announcing Rich Pins! We like the sound of that. Who wants a poor pin? Rich pins are product pins that link to more information such as price, ingredients or reviews. To make these details live you need to prepare your website with meta tags. This will ensure that as changes are made on your website, your pins will also be updated. Once you have prepped your website and created your rich pins, you need to apply to get them on Pinterest. You may need some help from your web developer for this one!

If you are keen to see how others are using Pinterest for business and making it work, here is just one case study worth looking at!

Are you using Pinterest for Business? We’d love to hear how it is working for you!