There is much debate about whether you can or should outsource your social media. We obviously think the answer to this is ‘yes’ because that is what we do best; become a part of a small business or charity team and manage their social media strategy and implementation. At the end of the day – you need to do what is best for your business and there are pros and cons to outsourcing this very important part of your communications strategy.
Here are the top 3 things to consider when starting your social media strategy and deciding whether to do it in-house or outsource:
1. Day by Day – Social media is time consuming and requires a daily commitment (if not 7 at least 5 days a week). You have to ask yourself the questions Do I have the time to create content? Do I have the time to research what others are doing? Do I have the time to learn the science behind social media? If the answer is yes – then you should absolutely manage your social media strategy in-house. If the answer to any of those questions is no – then you might want to consider outsourcing. The key thing to remember here is to find someone you trust and who understands your business. Many businesses choose to outsource the development and implementation, but hold onto content production and responding to questions/comments. There are many combinations that work and by speaking to a social media specialist – you will understand more about what is required from your business to conduct a successful social media strategy.
2. Look for results – if you meet with a social media agency and they talk about brand awareness, joining the conversation, adding value to your customers – dig a little deeper. Understand what this really means for your business. If your aim is to drive sales or bring in new customers – make sure that the strategy will do that. Look for the tangible results that your business needs. Also look for whether social media is the agency’s core focus or if it is a marketing agency that has tacked social media on the side. You want the best – so seek it out.
3. The Party Planner – when you outsource your social media – it is like bringing in a party planner to manage a very important event. They take care of all the details so that you can relax and enjoy the conversation. Bringing in an outside resource to manage your social media allows the theme and decorations (branding of social media platforms), the catering (the key content) and the guest list (your fans, friends and followers) to be taken care of by an expert. You have to have input to make sure that your event is exactly how you want it, but you don’t need to take care of all that yourself. the In the end – “it is the host that makes the toast.’ (thanks to @katebuckjr for the great analogy)
Whether you outsource or keep it in house, social media is essential to your business communications strategy. If you want to speak with a social media specialist to discuss your business needs, connect through our website.