Social Media Usage in Australia

We’ve been researching best practice and great case studies in Australia. Whilst we can learn a lot from similar business and industry in the USA, there are some things that make the Australian landscape unique. These great infographics highlight some interesting facts and statistics on social media in Australia. Let us know your favourite case studies below and if you’d like us to profile your social media success – drop us a line and we’ll do an interview.

Shifts in Time spent Online

This graphic shows that Australians are moving away from instant messaging and email and spending more time on Social Media.

Australian Social Media Consumption

Australian Social Media Consumption (Source: ComScore)


Social Media in Australia

Facebook reaches 69% of the 17 million internet users in Australia with 17 billion page views per month. That is 76% higher than the largest mainstream media website (ABC), at 88 million page views. What portion of those page views are on your Business page?

Social Media in Australia (Source: Burson-Marsteller)

Social Media in Australia (Source: Burson-Marsteller)


10.5 Million Australians watch Video online 

That is 46% of our population watching video on YouTube.   400 tweets each minute contain a YouTube link. Can you afford to not have your business on YouTube?

YouTube Usage in Australia (Source: Visual.ly)

YouTube Usage in Australia (Source: Visual.ly)


Find it all a bit overwhelming? Join us for Social Media LIVE! a four hour interactive workshop where you can learn how to get the edge with social media in your business, or contact us to see how our Social Media Coaching Service, can support your staff in learning social media to use within your business.