Small business is experiencing a seismic shift with the advent of Artificial Intelligence (AI), redefining the way we operate, innovate, and grow. This 2-hour workshop is designed as an essential primer to introduce you to the fundamental concepts and applications of AI use for business. Whether you are a small business owner, or an entrepreneur, understanding AI’s potential can empower you to make informed decisions, streamline operations, and unlock new opportunities.

This interactive session is aimed at demystifying AI and its relevance in various business cases. We will explore real-world examples of AI in action, understand its benefits, and discuss strategies for implementing AI solutions in your business processes.

You will walk away with:

• Fundamental Understanding of AI: Gain a solid grasp of what AI is, its key concepts, and how it differs from traditional computing.
  
• Insights into AI Applications: Learn about practical applications of AI in business, including an overview of platforms like ChatGPT, Bard, Bing and CoPilot.
  
• Strategies for AI Implementation: Discover how to strategically implement AI in your business, for marketing and communications.
  
• Awareness of Ethical and Legal Considerations: Understand the ethical implications and legal aspects of using AI in business, ensuring responsible and compliant practices.
  
• Future Trends and Innovations: Get a glimpse into the future of AI in business, including emerging technologies and trends that are set to shape the business landscape.
  

In the rapidly changing world of social media and digital marketing, you need to know what is most important to focus on for your business or organisation.

In this session we will explore the future of social media and how you can position your organisation to ride out the constant changes. This is important for those just getting started, as well as those who have been doing social media for a while.

We will cover:

• The future of social media and what it means for your organisation
• Who is your customer or client avatar and where will you find them on social media
• Creating top performing content on a budget
• A social media tool kit to plan, create and post your content

Are you ready to move beyond social media marketing and really grow and activate a powerful customer or cause community that takes action? In this engaging 2 hour Masterclass Kate will step you through the key stages in growing and activating a community online. Whether your community is on Facebook, LinkedIn or other platforms, these technology agnostic strategies will help you fast track your community growth.

We will cover how community can benefit your business, which type of community you may want to grow and a clear pathway forward on how to get there.

You will walk away with:
- A PLAN: How to plan for and develop your online community
- The START: I want an online community, now where do I start?
- Knowing where and how to CONNECT with your customers so they take action
- The steps to grow and SCALE your customer community to survive and thrive

So your business is active on social media, but are you getting the results you want?

Maybe you already have a strategy that rolls over from year to year, or maybe you are more reactive and go from campaign to campaign. If you want to make a bigger impact it is time to review and refresh your strategy.

In this session you’ll have the opportunity to review the year just gone, examine your results and create a sustainable and scalable plan that helps achieve consistent results throughout the year.

You will walk away with:

• How to do a social media audit on your organization to evaluate results
• Steps to create an annual social media strategy with measurable goals
• A community building framework to move beyond social media marketing to a community first approach.
• Latest developments in content and tools to support your strategy
• A workbook and templates to download and have for ongoing reference

This can be either a 2 hour session (overview) or a more in depth 4 x 2 hour sessions over 4 weeks.

With major changes and diminishing audience selection in paid social media, the creation of content to engage with, grow and activate your audience is more important than ever. In this interactive 2 hour workshop, Kate will guide you through proven frameworks to ideate, plan, and amplify your content.

We will show you how to create a compelling content strategy that helps your business cut through the noise and stand out from the crowd!

You will walk away:

• Insight into the Future of AI in Social Media and Content Marketing: Understand how AI is transforming content creation and social media engagement.
• AI-Enhanced Content Strategy: Learn to develop a repeatable, AI-driven content strategy tailored to your business needs.
• Guidance on Hyper-personalisation for Audience Activation: Gain insights into AI tools that help identify exactly what content will inspire your audience to take action.
• AI Tools for the Customer Journey: Explore how AI can map and enhance the 'problem to purchase' pathway, providing a deeper understanding of the customer or client journey.
• Essential AI Tools for Content Creation: Gain an understanding of the must-have AI tools for planning, creating, and posting content, elevating your content creation process to new heights.

In this LinkedIn Masterclass we will guide you through the steps to get LinkedIn working for your brand and your business.

You will walk away:

• The steps to an optimised LinkedIn profile
• The differences and benefits of a LinkedIn Company Page
• How to make meaningful connections
• How to create a repeatable content strategy to stay front of mind
• Tips and strategies to leverage the potential of LinkedIn for business