Embracing AI for Business Growth: A Conversation with Stu Jordan
- Kate vanderVoort
- Jul 9, 2024
- 3 min read
In a recent episode of The AI Grapple Podcast, we had an engaging conversation with Stu Jordan, the founder of Evolution Unleashed. Stu's key message was clear: businesses need to integrate AI into their strategies to stay competitive in the evolving landscape. He emphasised the importance of embracing AI, not just for its efficiency benefits, but also for its ability to unlock new opportunities and elevate human potential.
Stu's journey into the world of AI began with a blend of curiosity and pragmatism. As a creative agency owner, he stumbled upon the power of AI with ChatGPT and saw an opportunity to streamline his workflow. He used AI to automate tedious tasks, reducing his team's workload from a staggering 162 hours to just 30 hours per client. This realisation sparked a shift in his business model, leading him to establish Evolution Unleashed, a company dedicated to helping businesses harness the power of AI.
Throughout the conversation, Stu highlighted how AI has transformed his agency's operations, enabling them to handle more clients without increasing costs. He shared a compelling example of Klarna, an online retailer, who successfully used AI chatbots to improve customer service and boost satisfaction.
One of the most insightful points Stu made is that AI should be seen as an enhancement to human capabilities, not a replacement. He stressed that professionals with strong expertise in their fields can leverage AI to amplify their knowledge, allowing them to focus on strategic and creative work that drives innovation and growth.
While acknowledging that AI will inevitably reshape the job market, Stu emphasised the creation of new opportunities and a boost in overall productivity. The key is to embrace AI as a tool that frees humans from mundane tasks, empowering them to engage in higher-level thinking and creative problem-solving.
Stu also expressed his enthusiasm for AI's potential to personalise business models, enabling businesses to tailor their offerings to individual customers. This creates opportunities for entrepreneurs to unlock new markets and differentiate themselves through personalised value delivery.
Stu's experience in building a thriving online community was another notable takeaway. He emphasised the importance of providing high-value content and fostering genuine engagement to build a strong community around his business, as demonstrated by his work with Evolution Unleashed.
For businesses interested in embracing AI, Stu's advice is clear and actionable. He recommends starting with learning to communicate effectively with AI, understanding its capabilities, and implementing it in small, manageable steps. Staying informed about industry trends and engaging with relevant communities can also help businesses navigate the ever-evolving landscape of AI.
Our conversation with Stu was a valuable lesson on how AI can be a catalyst for transformative change in the business world. His practical advice provides a roadmap for businesses looking to integrate AI into their strategies and leverage its potential for growth and innovation.
Stay tuned for more episodes of The AI Grapple Podcast, where we will continue to explore the impact of AI on business and beyond. Remember, the future of AI is not something to fear, but something to embrace. With the right approach and tools, everyone can thrive in the age of artificial intelligence.
Connect with Stu Jordan:
Evolution Unleashed: FREE ChatGPT Power Prompts - Download
Stu's AI Community on Facebook: Link to community
