Generative AI is shaking things up in the marketing world, and if you’re not already using it, you might be missing out. From personalised customer experiences to the new 'SEO' and automated creative workflows, AI for business is transforming how brands engage with their audiences. If you've ever wondered how to use Generative AI to your advantage, this is for you.
In this article, we’ll explore five game-changing ways Generative AI is disrupting marketing. You’ll get practical insights, examples, and tips to keep your marketing strategies sharp and competitive in 2025 and beyond.
1. How Can Generative AI Make Marketing More Personal?
AI for Personalised Marketing at Scale
Generative AI is rewriting the rules of personalised marketing. Remember the last time you got an email that seemed to speak dirctly to you and know exactly what you needed? That’s not luck – that’s AI intelligence working behind the scenes.
By analysing massive amounts of data, AI tools predict what customers want and tailor content to match. This isn’t just a nice-to-have feature - it’s becoming essential for businesses that want to boost engagement and drive sales.
Real-World Example: Imagine you run an online clothing store. With AI marketing, returning customers see recommended products that reflect their past purchases or browsing history. Meanwhile, first-time visitors are greeted with trending items. Add in automated emails reminding people about abandoned carts, and suddenly, your marketing feels like a personal shopper.
Sample Prompt: "Imagine you run an online clothing store, and you're ready to revolutionise your marketing with AI. Your mission is to craft a personalized shopping experience that feels like every customer has their own personal stylist. Here's what you need to achieve:
Returning customers
First time visitors
Abandoned cart emails
Your final output should be a comprehensive strategy that not only outlines technical implementation but also infuses personality into every customer interaction."
Generative AI takes personalisation to a level that was once impossible without a massive team of marketers. Now, businesses of all sizes can scale personalised experiences affordably.
2. Can AI Really Create High-Quality Content Automatically?
Content Creation and Automation
Yes, it can - and it's revolutionising how businesses handle content marketing. With AI tools, you can produce blogs, social media posts, email campaigns, and even video scripts in record time. AI for business is no longer limited to data crunching – it’s becoming a creative powerhouse.
The key: The key is utilising AI to enhance the skills and capability you or your team already have, not to replace it. Use AI to create greater impact, rather than just outsourcing the job completely to AI. Knowing how to use AI is about 50% of the equation. Training AI to be highly aligned to you, your business AND your audience? That is where the magic happens.
What Kind of Content Can Generative AI Produce?
Blogs and Articles: AI tools draft SEO-optimised posts within minutes.
Social Media: Generate captions, post ideas, and ad copy on the fly.
Graphics and Videos: Tools like Make.com and Zapier can be used for simple automation workflows.
Pro Tip: Start by letting AI draft your content, then refine it to match your unique brand voice. Need to know how to create aligned and high personalised content using AI? We cover it in the AI Success Lab Coaching Program.
What is AEO - Answer Engine Optimization?
AEO, or Answer Engine Optimization (deliberately spelled with a 'z' for), is the savvy art of tailoring your content so that search engines deliver direct, succinct answers to users' queries. Unlike traditional SEO, which focuses on ranking pages based on keywords and backlinks, AEO is all about becoming the go-to expert when someone asks a question. Think of it as moving from being a well-read librarian (SEO) to being the friendly neighbor who always has the right answer at the right time (AEO). It’s about making your content clear, concise, and engaging.
Pro Tips for AEO Success:
Know Your Audience’s Questions: Use tools like AnswerThePublic or Google's "People also ask" to discover what your audience is curious about. Your goal is to answer their questions before they even ask.
Keep It Concise: AEO thrives on brevity. Aim to provide answers that are to the point but still informative—just enough to satisfy curiosity and encourage further engagement.
Use Structured Data: Markup your content with schema to help search engines understand the context. It’s like giving your content a superhero cape—it flies higher in the results!
Optimize for Voice Search: With more people using voice assistants, natural language and question-based queries are on the rise. Craft your answers as if you're speaking directly to someone, friendly and clear.
Update Regularly: Information changes faster than trends on social media. Keep your content fresh and accurate, ensuring you always serve up the latest, most reliable answers.
4. How is AI Changing Customer Service?
AI for Customer Support: Chatbots that Work 24/7
Gone are the days of long hold times. AI for customer support is making real-time, 24/7 service the new standard. Chatbots powered by Generative AI can handle inquiries, process returns, and even make product recommendations.
The best part? These AI tools learn and improve over time, offering better, more accurate responses with every interaction.
Real-World Example: Picture this: A customer visits your website at midnight with a question. Instead of waiting until morning, a chatbot answers instantly, guiding them through a purchase. That’s AI automation working to keep your business running around the clock.
Pro Tip: Use chatbots to handle common questions and hand off complex issues to live agents for a seamless experience.
AI chatbots aren’t just cost-effective; they’re a must for businesses that want to meet modern customer expectations.
5. Can AI Help with Data-Driven Marketing Decisions?
Smarter Marketing with AI Analytics
Forget spending hours sifting through spreadsheets. AI tools analyse data in seconds, providing insights that can reshape your marketing strategies. From predicting which ads will perform best to tracking customer behaviour, AI makes data-driven decisions easier than ever.
How Does This Work?
Ad Performance: AI identifies the top-performing ads and reallocates your budget automatically.
Audience Segmentation: AI segments your audience based on engagement patterns.
Competitor Analysis: Stay ahead by tracking competitor campaigns and adjusting yours accordingly.
Sample Prompt: "Review our last three campaigns and suggest tweaks to boost performance."
AI marketing tools allow businesses to adapt quickly, saving money and increasing ROI.
FAQ: Common Questions About Generative AI in Marketing
Q: How can small businesses use Generative AI for marketing?
A: Start with tools for automated content creation, personalised emails, and AI-driven chatbots. These affordable solutions can scale as your business grows.
Q: Is AI-generated content high-quality?
A: Yes, but only if it is trained to be highly aligned to you, your business AND your audience.
How to Use Generative AI to Your Advantage
Generative AI isn’t just enhancing marketing - it’s transforming it. Whether you’re automating content, personalising emails, or improving customer support, AI for business is a powerful ally.
At Social Mediology, we help businesses navigate the AI landscape with ease. If you’re ready to integrate AI into your strategies, contact us and we are glad to guide you every step of the way.
To explore how AI is reshaping marketing in more detail, I had the privilege of sitting down with Michael Stelzner, founder of Social Media Examiner, on the AI Explored Podcast. In our conversation, we covered how to begin to get AI to work smarter for your business, including the steps to creating highly aligned AI that is trained on your business! Click here to watch the full interview.