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The Secret to Effective AI Prompts: The SNAP Model

Updated: Aug 13

The Secret to Effective AI Prompts: The SNAP Model

When it comes to artificial intelligence (AI), interacting with large language models like ChatGPT, can significantly enhance your output, increase productivity and streamline various tasks. However, getting quality output or even accurate and helpful responses, always depends on how you frame your prompts.


In short, prompting, is how you talk to AI. It doesn’t need to be overly technical, and it can be conversational, but there are some steps that are essential to getting the quality you are after.


Introducing the SNAP Prompt Formula—a simple, four-step method designed to help you communicate with AI more efficiently and effectively.


This guide will show you how to use the SNAP model to maximise your AI interactions.


Step 1: Set the Role 

The first step in the SNAP model is to set the role. This means defining who or what you want the AI to act as. Whether you need advice from a marketing expert, a financial analyst, or your ideal customer, specifying the role helps the AI tailor its responses to your needs.


For example, you might start your prompt with, "Your role is to be a marketing expert, with extensive experience in copywriting that converts"

Have a favourite marketing mentor who you want to emulate? You can even ask AI to act as a particular person.


Step 2: Name the Task 

Once you've set the role, the next step is to name the task. Clearly stating what you need from the AI ensures that your query is focused and direct. This could be a question, a request for information, or a specific task you need help with.


For instance, "As a marketing expert, can you please help me develop a social media strategy for a new product?"


Step 3: Add Specifics 

To get the most accurate and useful response, it's important to add specifics. Provide any relevant details or context that can help the AI understand your request better. The more precise you are, the better the AI can tailor its response.


For example, you might add, "I’ve developed a new product. It is an eco-friendly water bottle targeted at young professionals who are conscious about sustainability."

If you haven’t already trained your AI model, you can tell it who you are, who you serve, and what your goals are for the task you are trying to achieve.


Step 4: Preferred Format 

The final step is to specify the preferred format for the response. Whether you want the answer in bullet points, a brief summary, a detailed explanation, an article or a full strategy, indicating the format helps ensure the response meets your expectations.


For instance, "As a marketing expert, can you help me develop a social media strategy for the new product? Please provide the strategy in a table with KPI’s and required action steps."


By following the SNAP Prompt Formula, you can enhance your interactions with AI and get more precise, useful responses. This method not only saves time but also ensures that you get the most out of your AI tools. Whether you're a business professional, self-employed, or just someone looking to make the most of AI, the SNAP model is your key to unlocking better AI conversations.


Ready to improve your AI interactions? Take a look at our free guides including ChatGPT for Beginners, a Guide to Prompt Engineering and our AI Success Strategy!

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